What is session hijacking and how to fix it
What is session hijacking? In marketing terms, session hijacking is when an ad campaign or partner takes sales credit for a purchase that was driven from an upper funnel event. Subscribe to Trent’s …
How to provide KPI guidance to your marketing agency
I frequently get asked about the KPI’s (key performance indicators) that we use for measuring ad campaign performance. As a performance marketing team, our goal is to grow sales at efficient …
How to Conduct Keyword Research
The success of a Google Ads account is usually dependent on its search campaigns. Google search campaigns are campaigns that show ads when someone types in a query on Google.com. …
What is PPC Advertising?
PPC Advertising stands for pay-per-click advertising. It’s an internet advertising model where advertisers pay each time one of their ads are clicked. Why is the PPC advertising model important?