My checklist for assessing influencer deals
CPM’s are important, but it’s not the only thing that matters when assessing an influencer deal. In this post, I will share the full checklist that we use to prioritize partners before we …
2023 Wrapped Performance Marketing Edition
2023 was a roller coaster of a year for brands. Startup valuations dropped as the fed hiked interest rates to combat inflation. Apple continued to remove ad tracking parameters in …
The growth playbook for early stage brands
I was talking to a direct-to-consumer (DTC) brand recently who has struggled to break into the 8 figure range. Their industry is saturated with advertisers who rely on low priced …