Search Marketing Tactics to Improve Click-Through-Rates (CTR)
The breakout success of the Coinbase IPO this week has proven that crypto is here to stay. This got us thinking a lot about the marketing landscape of the crypto …
How to Set Up Google Ads Conversion Tracking with Google Tag Manager
To set up Google Ads Conversion Tracking with Google Tag Manager you will need a Google Ads Account and a Google Tag Manager account. If you do not have a …
How to Create a Google Ads Account
To create a Google Ads account, navigate to the Google Support page and Click “Sign up for Google Ads”. Go through the steps entering information about your business and your …
How to Setup Google Ads A/B Tests for PPC Improvements
Google Ads A/B Tests are the holy grail of pay-per-click (PPC) advertising for search. Without proper A/B tests, it’s difficult to get a read on what changes are actually working …
A Simple Guide to Properly Map Your Google Ads Match Types
Properly mapping your Google Ads match types can be the key to fully unlocking your PPC potential in search.
4 Key Reasons Why Your Google Ads Account Structure is King
Managing your Google Ads account structure can be a hassle. It’s hard to find time to both optimize your PPC account and stay on top of all the current trends …