According to Forbes, WordPress is the most CMS in the world and powers ~25% of the world’s websites. One of the major benefits to running your blog or website on WordPress are the endless number of plugins that you can install to improve your site performance
We recently installed 2 plugins that focused on improving the page load times and we saw an instant improvement in the Google Page Speed performance score by 96% on mobile and 29% on desktop:
Improving your page speed performance is good for a number of reasons. Some of which include improving your organic search rankings and your improving conversion rates.
This is important because increases to your organic search rankings will help you gain “free” traffic from the organic search channel. If you run an e-commerce business, then this is especially important because it will help you decrease your acquisition costs over the long-term.
Improving conversion rates will also help you decrease your acquisition costs in your PPC campaigns. Typically, fewer people bounce when pages load quickly, which allow more customers to make it through the marketing funnel.
The 2 plugins that we used to improve page load speed performance were:
WP Fastest Cache is a plugin that helps your pages render faster by implementing a cache system. Smush helps you optimize your images, which sometimes are a big reason why a website may be loading slowly.
Here’s a helpful video on how to install WP Fastest Cache properly:
You should notice your page load performance improve almost immediately after the installation of each plugin.
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