Search Marketing Tactics to Improve Click-Through-Rates (CTR)
The breakout success of the Coinbase IPO this week has proven that crypto is here to stay. This got us thinking a lot about the marketing landscape of the crypto …
How to Setup Google Ads A/B Tests for PPC Improvements
Google Ads A/B Tests are the holy grail of pay-per-click (PPC) advertising for search. Without proper A/B tests, it’s difficult to get a read on what changes are actually working …
A Simple Guide to Properly Map Your Google Ads Match Types
Properly mapping your Google Ads match types can be the key to fully unlocking your PPC potential in search.
4 Key Reasons Why Your Google Ads Account Structure is King
Managing your Google Ads account structure can be a hassle. It’s hard to find time to both optimize your PPC account and stay on top of all the current trends …