How to Create a Google Ads Account
To create a Google Ads account, navigate to the Google Support page and Click “Sign up for Google Ads”. Go through the steps entering information about your business and your …
What is PPC Advertising?
PPC Advertising stands for pay-per-click advertising. It’s an internet advertising model where advertisers pay each time one of their ads are clicked. Why is the PPC advertising model important?
How to Setup Google Ads A/B Tests for PPC Improvements
Google Ads A/B Tests are the holy grail of pay-per-click (PPC) advertising for search. Without proper A/B tests, it’s difficult to get a read on what changes are actually working …
A Simple Guide to Properly Map Your Google Ads Match Types
Properly mapping your Google Ads match types can be the key to fully unlocking your PPC potential in search.
4 Key Reasons Why Your Google Ads Account Structure is King
Managing your Google Ads account structure can be a hassle. It’s hard to find time to both optimize your PPC account and stay on top of all the current trends …