My checklist for assessing influencer deals
CPM’s are important, but it’s not the only thing that matters when assessing an influencer deal. In this post, I will share the full checklist that we use to prioritize partners before we …
2023 Wrapped Performance Marketing Edition
2023 was a roller coaster of a year for brands. Startup valuations dropped as the fed hiked interest rates to combat inflation. Apple continued to remove ad tracking parameters in …
The growth playbook for early stage brands
I was talking to a direct-to-consumer (DTC) brand recently who has struggled to break into the 8 figure range. Their industry is saturated with advertisers who rely on low priced …
What is session hijacking and how to fix it
What is session hijacking? In marketing terms, session hijacking is when an ad campaign or partner takes sales credit for a purchase that was driven from an upper funnel event. Subscribe to Trent’s …
How to provide KPI guidance to your marketing agency
I frequently get asked about the KPI’s (key performance indicators) that we use for measuring ad campaign performance. As a performance marketing team, our goal is to grow sales at efficient …
How to improve Meta (Facebook) Ads performance
A friend recently asked me how to fix his Meta (Facebook) ads account. He’s a DTC operator in a fast growing industry. Here’s the framework that I sent him for …
Search Marketing Tactics to Improve Click-Through-Rates (CTR)
The breakout success of the Coinbase IPO this week has proven that crypto is here to stay. This got us thinking a lot about the marketing landscape of the crypto …
How to Set Up Google Ads Conversion Tracking with Google Tag Manager
To set up Google Ads Conversion Tracking with Google Tag Manager you will need a Google Ads Account and a Google Tag Manager account. If you do not have a …
How to Improve Page Speed Performance in 15 Minutes
According to Forbes, WordPress is the most CMS in the world and powers ~25% of the world’s websites. One of the major benefits to running your blog or website on …
How to Conduct Keyword Research
The success of a Google Ads account is usually dependent on its search campaigns. Google search campaigns are campaigns that show ads when someone types in a query on Google.com. …